Effective Date: 01.09.2024
We, representing sethbricks.com, and as the data controller for the website sethbricks.com pursuant to Art. 4 No. 7 EU GDPR (hereinafter “we”), are pleased to provide you with information through this data protection statement as to whether and to what extent your personal data is processed when visiting the website at this domain. In addition, we also hereby provide you information on your rights and identify relevant contacts. This information applies to the domain specified above as well as to other websites that we host online, if these are explicitly referenced in this statement.
Personal data includes all information that identifies you individually, e.g. name, address, email address, IP address, data about website use.
A. Processing of personal data from informational use based on legitimate interests, Art. 6(1) lit. f) GDPR
In case of purely informational use of our website, which means when you do not register, log in or otherwise transmit any additional information to us, we initially collect and process only the personal data that your browser and your internet provider transmit to our server. This involves data that is needed for technical reasons in order to display the website and to ensure the security and stability of our site.
Specifically, this is the shortened and thus anonymous IP address (the reduction excludes person-specific identifiers and thus, a personal relationship), the website, the site you last visited (referrer), the websites belonging to Seth Bricks that you visited, the names of the retrieved files, the date and time of the retrieval, the operating system and version of browser installed on your PC. We also store the aforementioned data in log files. This occurs in order to ensure that the website functions properly. In addition, we use the data to improve our online presence and to ensure its security. However, none of the aforementioned data is stored together with other personal information. Log files are stored for a maximum of 7 days: Technical data (shortened and hence anonymised IP address; date; time of the request; content of the request, i.e. specific site and files you might have accessed; access status/http status code); Time zone difference to Greenwich Mean Time (GMT); amount of data transferred respectively; website from which the request originated; Operating system/browser data (operating system, GUI, browser, language and version of the browser software.).
In order for the website to operate properly and to fulfil our own obligations, we forward your data to our service providers and in turn receive data from them. This is also applicable if you contact us in the ways specified by us (emails, forms, newsletters, chat inquiries, contests) or use other offers on our website.
B. Use of cookies based on legitimate interests, Article 6(1) letter a) GDPR
In addition to the data previously specified, when you visit our website, so-called “cookies” are saved to your computer. Cookies are small text files that are saved to a browser on your computer and are used by the entity that placed them there (i.e. us) to obtain certain information. Cookies cannot run programmes or place viruses on your computer. They serve generally to make the website more effective and user friendly.
When you visit our website for the first time or if no cookie is detected on your device, you will be notified of our use of cookies. In addition, we obtain your consent for storing certain cookies. You will find further explanations under C. When issuing the initial Cookie Notice and obtaining your consent, we refer to this Privacy Policy.
We use both transient and persistent cookies; the scope and functionality of each is described below:
1. Transient Cookies
Transient cookies are automatically deleted when you close your browser. This includes in particular session cookies. These store a so-called session ID, through which different requests of your browser can be assigned to the common session and make your surfing experience on our website a more pleasant one for you. Session cookies can be used to recognise your computer when you return to our website. Session cookies are automatically deleted when you close your browser.
2. Persistent Cookies
Persistent cookies are automatically deleted after a specified period, which can differ from one cookie to another. You can delete the cookies at any time using the security settings in your browser.
At no time will personal data be stored in a cookie.
Most browsers are pre-set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you before storing cookies. Users who do not accept cookies may not be able to access certain areas of our websites.
Important: You may configure your browser however you like so that it, for example, refuses to accept third-party cookies or any cookies. You should be aware, however, that such refusal may potentially prevent you from accessing all the website’s features or the site may not display at all.
C. Use of cookies based on your consent, Article 6(1) letter a) GDPR
If you have given us your consent by clicking on the “Accept” button in the cookie query, the following is applicable: In addition to the aforementioned use of cookies to operate our website, you have consented to the use of the following cookies for the purpose of personalised advertising:
1. Cookie & Retargeting
The cookie allows us to collect and store anonymous information, such as: Device type, operating system, browser version, geographic location, URLs where our ad appears, or information about ad interactions (such as number of clicks or views) along with a time stamp of interaction. With retargeting, a device type can be detected that allows us to show ads that are potentially more relevant.
It will not collect personal information or data that would enable us to identify a person. The cookie will be deleted after two years without further visit to the website, unless it is deleted by the user beforehand. If the user visits the website again or clicks on an ad during the two-year period, the cookie’s lifetime will be reset so that the two-year period starts again.
2. Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. (“Google“). Google Analytics employs cookies that are saved to your computer and enable analysis of your use of the website. The information generated by the cookie on your use of this website is in general transmitted to a server in the US and stored there. Through IP anonymisation on this website, however, your IP address is first truncated by Google within the member countries to the European Union or in other signatories of the Agreement on the European Economic Area. Only in exceptional circumstances is the full IP address transferred to a Google server in the US and truncated there.
Use of IP address: Computers and devices connected to the Internet are assigned a unique number called an IP address. Because these numbers are typically assigned in country-based blocks, an IP address can often be used to identify the country (state or city) that connects to the Internet using a particular computer. Google Analytics captures the IP addresses of website visitors. This allows website owners to analyse which parts of the world their visitors come from. This method is known as geo-targeting by IP addresses.
The actual IP address information will not be shared with Google Analytics customers by Google Analytics. In addition, the IP masking method is used: Website owners who use Google Analytics can set it to use only part of the data for geo-targeting instead of the entire IP address. Website owners generally have access to the IP addresses of their website visitors, regardless of the use of Google Analytics.
The data collected through Google Analytics will be stored for a period of 50 months.
We use Google Analytics to analyze use of and to periodically make improvements to our website. Using the statistics acquired thereby, we are able to improve our website and make it more attractive to you as a user. Additionally we use the data collected by Google Analytics in the Google tool Optimize. Together with an additional cookie Optimize allows us to test different versions of a website and the response of users to these different versions. This enables us for example to test on which place within the website a certain information is most attractive. The additional cookie (…gaexp) is used to determine whether you are included in a test and the end of the test.
The data collected by this additional cookie will be stored for the length of the experiment, typically 90 days.
For those exceptional circumstances in which personal data is transmitted to the US, Google has agreed to be subject to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal basis for the use of Google Analytics is Art. 6(1) p. 1 lit. f GDPR.
Information about third-party providers: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use: http://www.google.com/analytics/terms/en.html
Overview of Data Protection: http://www.google.com/intl/en/analytics/learn/privacy.html as well as the data protection statement: http://www.google.de/intl/en/policies/privacy.
3. Google Tag Manager
This site uses Google Tag Manager. The Google tag Manager is a solution of Google Inc. and with this, the company can manage site tags over an interface. Google Tag Manager is a cookie-free domain that does not collect personally identifiable information. Google Tag Manager triggers other tags, which may collect data. We would like to explicitly point out that Google Tag Manager does not access this data. If the user has been deactivated at the domain or cookie level, the settings will remain the same for all tracking tags implemented using Google Tag Manager.
4. Google Translate
The automatic translation function of this website is carried out by Google Translate, a third-party provider over which we have no influence. The computer-generated translations sometimes only approximately match the original content of this website.
The Google Translate function, on the other hand, is for your convenience only. The translations generated should not be considered exact and can sometimes contain incorrect or even offensive expressions. We do not guarantee the accuracy, reliability or timeliness of the information translated by this system and assume no liability for any damage caused. In addition, it may not be possible to translate some applications, files or elements including graphics, photos or PDFs.
To use the functions of Google Translate, it is necessary to save your IP address. In addition, the URLs of the pages you visit are transmitted. This information is usually transferred to a Google server in the USA and stored there. we have no influence on this data transfer. The data processing is carried out on the basis of your consent. The legal basis is Art. 6 Para. 1 lit. a GDPR.
Google collects, stores and processes information in order to provide users with better services. This includes, for example, the language you speak, but also includes your personal surfing or online behavior.
Further information about Google Translate can be found on the following pages: https://translate.google.com/
as well as http://translate.google.com/manager/website/?hl=de and http://www.google.com/policies/privacy/
5. Google Translation via the plugin “gTranslate”
We use the “gTranslate” plugin on our website, which is based on Google Translate technology. This enables simple machine translation of our pages.
For this purpose, the browser you use must connect to the gTranslate.io and Google servers. This allows gTranslate.io and Google to know that our website was accessed via your IP address. Since we consider these cookies to be absolutely necessary, data processing is based on Section 25 Paragraph 2 No. 2 TDDDG.
Google Translate is used in accordance with our non-profit statutory purposes, which also include the promotion and integration of people with a migration background. An easily accessible automatic translation makes it easier or possible for people with a foreign language background to find out about our
offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.
You can find more information on how user data is handled in Google’s privacy policy: https://www.google.de/intl/en/policies/privacy/, as well as in the privacy policy of gtranslate.io at https://gtranslate.io/
6. Google Fonts
Our website uses so-called web fonts to display fonts. These are provided by Google (http://www.google.com/webfonts/). 12 When you visit our website, your browser loads the required web fonts from a Google server into your browser cache, with information from your browser flowing back to Google. Google web fonts enable your browser to display a visually improved representation of our texts. If your browser does not support this function, a standard font is loaded from your computer and used to display the text.D. Cookies: View, change or withdraw your consent
You can prevent cookies from being saved to your computer by selecting the appropriate settings on your browser software; we should point out, however, that by doing so you may not be able to make full use of all the functions on this website.
You can also block Google from acquiring and processing the data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
7. META
This website uses the visitor action pixel from Facebook/Meta to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://facebook.com/about/privacy/). This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data.
The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG. Consent can be revoked at any time.
We use the extended matching function within the meta pixels.
The extended matching enables us to transmit various types of data (e.g. place of residence, federal state, zip code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and interested parties that we collect via our website to Meta (Facebook). By activating this, we can tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, the extended matching improves the allocation of website conversions and expands custom audiences.
To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert the rights of those affected (e.g. requests for information) with regard to the data processed by Facebook directly with Facebook. If you assert the rights of those affected with us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https:/facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook’s privacy policy: https://facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the advertising settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/.
8. Pinterest
Pinterest Retargeting Pixel
This website includes a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The pixel can be used to collect, store and evaluate information about the surfing behavior of website visitors in pseudonymized form. The information can be assigned to the user’s person with the help of other information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network “Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected about other websites and/or in connection with the use of the social network “Pinterest” and thus create pseudonymized user profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
Pinterest Tag Conversion Tracking
This website uses the “Pinterest Tag” conversion tracking technology from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).If you have accessed our website from a pin on Pinterest, we will place a cookie on your computer that interacts with a “tag” in the form of JavaScript code from Pinterest that has also been implemented. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, visits to product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can create statistics about user behavior on our website after redirection from a Pinterest pin, which we use to optimize our offer.
However, we do not receive any information with which users can be personally identified.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
9. YouTube
RAL uses the technical platform and services of the YouTube video portal of the company Google Ireland Limited for the information service offered here. The contact details of the platform provider are:
Google Ireland Limited,
Gordon House, Barrow Street,
Dublin 4, Ireland. One way to contact us is on the website
https://www.YouTube.com/t/contact_us
We would like to point out that you use this YouTube page and its functions at your own risk. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating). Alternatively, you can access a large part of the information offered here on our website at https://www.blauer-engel.de.
When you visit our YouTube page, YouTube records your IP address and other information that is available on your PC in the form of cookies. This information is used to provide us, as the operator of the YouTube pages, with statistical information about the use of the pages.
YouTube provides further information on this at the following link:
https://www.youtube.com/static?gl=DE&template=terms&hl=de
The data collected about you in this context is processed by Google Ireland Limited and may be transferred to countries outside the European Union. Google describes in general terms what information Google receives and how it is used in its data usage guidelines. There you will also find information about how to contact YouTube and the settings options for advertisements. The data usage guidelines are available at the following link:
https://policies.google.com/privacy
How YouTube uses the data from visits to YouTube pages for its own purposes, the extent to which activities on the YouTube page are assigned to individual users, how long YouTube stores this data and whether data from a visit to the YouTube page is passed on to third parties is not conclusively and clearly stated by YouTube and is not known to us.
When you access a YouTube page, the IP address assigned to your device is transmitted to YouTube. YouTube also stores information about the devices of its users; This may enable YouTube to assign IP addresses to individual users.
If you are currently logged in to YouTube as a user, a cookie with your YouTube ID will be on your device as a result of your login. This enables YouTube to track that you have visited this page and how you have used it. This also applies to all other YouTube pages. YouTube buttons embedded in websites enable YouTube to record your visits to these websites and assign them to your YouTube profile. This data can be used to offer content or advertising tailored to you.
If you want to avoid this, you should log out of YouTube, delete the cookies on your device and close and restart your browser. This will delete YouTube information that can be used to identify you directly. This means you can use our YouTube page without your YouTube ID being revealed. When you access interactive functions on the page (like, comment, share, etc.), a YouTube login screen will appear. If you now log in, YouTube will once again recognize you as a specific user. Information on how to manage or delete existing information about you can be found on the YouTube support page at https://support.google.com/youtube/answer/9315727.
10. Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available to Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising in the Google advertising network (remarketing or retargeting).
In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising using the following link: https://adssettings.google.com/anonymous?hl=de.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked and how often, and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
This service is used on the basis of your consent in accordance with Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TDDDG. Consent can be revoked at any time.
You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.
E. Contact via e-mail or contact form
When you contact us by email or a contact form, we store the data you provide (your email address, where applicable your name and telephone number) in order to reply to your query. We delete the data accrued in this manner once it is no longer needed or restrict its processing where statutory retention requirements apply.
F. Data Recipients and Data Sources
Categories of data recipients
Within the scope allowed by law (as previously described), we relay personal data to companies in our group as well as to external service providers: Group companies, for the purpose of fulfilling contractual obligations and for reporting purposes; IT service providers, for the purpose of maintaining our IT infrastructure; Public agencies where justified on a case-by-case basis (e.g. national insurance carriers, financial authorities, police, public prosecutor’s office, regulatory agencies).
Data Sources
We process personal data that we obtain from you within the context of our user and business relationships. Where necessary in order to provide our services, we process personal data that we have collected within the context of your use of our website.
G. Data transfer to a third country
In addition to the data transfers to third countries as already described above, data is also transferred to countries outside the European Union and the European Economic Area (“third countries”) in the context of the administration, development and operation of IT systems. When doing so, the following must be observed:
Transfer is in principle permissible because the requirements allowing for such transfer under law have been satisfied or you have given your consent to the transfer of the data and special conditions exist for transfer to a third country. Specifically, the data importer guarantees an adequate level of data protection in accordance with standard EU clauses for the transfer of personal data to data processors in third countries. You can find a copy of the standard contract clauses stipulated by the EU Commission online at: http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32010D0087
H. Retention period or criteria in determining retention period.
Where purely informational use is involved (see Item A.), we retain the designated personal data for as long as necessary to provide services or for use. It is deleted once the respectively designated purpose has been achieved.
Data stored in log files is deleted within a maximum of 7 days. In addition, personal data stored in log files is also anonymised.
If there are statutory or contractual retention periods (e.g. where a user or contractual relationship is involved), we are obligated to retain the data until expiration of this period. We delete the relevant data following expiry or discontinuation of relevant obligations arising from statutory retention periods stipulated by commercial and tax law (see §§ 147 General Tax Code (AO) and 257 Commercial Code (HGB)).
We retain your data for marketing purposes until you object to its use, withdraw your consent or such use is no longer legally permitted.
We retain your other data only as long as we need it to fulfil the specific purpose for which it was collected (e.g. fulfilment or conclusion of contract) and delete it once it ceases to be needed for that purpose.
I. Your rights
Unless otherwise indicated, Seth Bricks is responsible for processing your data. You may request information from us at any time regarding the data stored about you and you may request the correction of this data in the event it contains errors. In addition, you may also request restrictions be placed on processing, the portability of the data you provided us in a machine-readable format or the deletion of your data – provided it is no longer needed. Moreover, you have the right to object to the use of your data on the basis of public or legitimate interests at any time. To do so, please contact:
It is imperative that we retain the data collected in our log files in order to ensure the functioning of the website. Therefore, there is no right to object to the processing of this information.
For the cookies that we place with your consent, we have specified the technical option in which you can revoke your consent. This has been termed as Opt Out.
If we process your data on the basis of your consent, you may withdraw this consent with future effect at any time. Upon receipt of your withdrawal of consent, we cease processing your data for the purpose for which consent was granted. Please direct your withdrawal of consent or revocation of your consent to the commercial use of your data to
J. Data Protection Officer
Seth Bricks
E-Mail: sales@sethbricks.com