Workation - it's the new business lifestyle.

Workation is a portmanteau made up of the two American terms “work” and “vacation” – i.e. work and vacation. And that's what it's all about: the combination of work and vacation. It is a traveling worker or working traveler concept.

At first glance, both terms contradict each other, because those who work don't take vacations, and those who take vacations don't work. At second glance, however, this has not been the case for many workers for a very long time: they read and answer e-mails on vacation, participate in video conferences in hotel rooms or compare offers from suppliers between breakfast on the hotel veranda and a walk to the beach. In contrast to such situations, workation goes a significant step further: work and vacation take place in combination. Deliberately. Planned. And with clear, open communication between those involved - for example, employees and employers or contractors and clients.

The difference to a digital nomad lifestyle.

Jumping from one place to another while managing one’s work online? Well, yes and no. It is true that digital nomad travel around the world and work location-independent, from their laptop. However, being a digital nomad is normally considered a lifestyle. They may or may not have a home base, but they usually spend most of their time in different destinations. In theory, a workation would be less of a commitment than a full-time nomad: they are designed to be temporary trips rather than a lifestyle.

In contrast to work & travel programs, you usually stay in one place and only travel around during the day for sightseeing. Furthermore, the work does not consist of auxiliary services or simple activities but corresponds to the demands of a professional life. There is also no age limit, as is usually the case with Work & Travel.

Workation in its origins was initially aimed exclusively at digital nomads such as the self-employed, freelancers or bloggers. Increasingly, however, the trend is also coming from the USA that entire teams from companies or even entire companies, depending on their size, decide on a workation.

The advantages for companies offering Workation.

Open-minded and well-organized employees are happy about more flexibility, which they can gain thanks to a workation. This working model encourages creativity and the willingness to experiment with new ways of working. Workation offers the opportunity to find exchange with like-minded people and to do exciting things while working.

Workation can be used as an employer branding tool and strengthen the employer brand in the long term. The combination of work and vacation has a positive effect on employee motivation and can ultimately boost work productivity. Workation helps to attract young talent and to bind it to the company.

For 62% of all employees the decisive factor is whether the employer offers workation!

The results are particularly surprising with regard to the choice of the desired place of work by the employees. Not only companies in thinned out personnel markets such as the software/IT industry should carefully analyze the results. Experience has shown that the search for employees is also becoming increasingly difficult in other sectors and specialist areas. A large proportion of those surveyed expect potential new employers to have the option of working at a holiday location for at least 1-2 weeks at least once a year.

Specifically, 62% of all respondents state that when choosing a job, it is crucial for them whether the employer offers a job. 51% of those surveyed prefer an employer who offers them a job in their employment contract, while only 38% of those surveyed would prefer a higher salary. Even in an existing employment relationship, 40% of those surveyed would prefer a 14-day job to a salary increase.

How work, life balance and family can be combined.

Going on a trip around the world despite having children or living completely independent of location - is that possible? Of course it works! Traveling the world with Workation is by no means reserved for singles in their 20s.

A new era of location-independent lifestyle has begun. Families travel the world, work remotely, pursue their passion and offer their children the opportunity to learn and grow freely and independently. Many families have traveled in recent years. The motives are very different, but the goal is actually always the same: to spend more time together as a family and to experience more joie de vivre together as a family.