Data Privacy Declaration

Effective Date: 18.07.2022

We, representing, and as the data controller for the website pursuant to Art. 4 No. 7 EU GDPR (hereinafter “we”), are pleased to provide you with information through this data protection statement as to whether and to what extent your personal data is processed when visiting the website at this domain. In addition, we also hereby provide you information on your rights and identify relevant contacts. This information applies to the domain specified above as well as to other websites that we host online, if these are explicitly referenced in this statement.

Personal data includes all information that identifies you individually, e.g. name, address, email address, IP address, data about website use.

A. Processing of personal data from informational use based on legitimate interests, Art. 6(1) lit. f) GDPR

In case of purely informational use of our website, which means when you do not register, log in or otherwise transmit any additional information to us, we initially collect and process only the personal data that your browser and your internet provider transmit to our server. This involves data that is needed for technical reasons in order to display the website and to ensure the security and stability of our site.

Specifically, this is the shortened and thus anonymous IP address (the reduction excludes person-specific identifiers and thus, a personal relationship), the website, the site you last visited (referrer), the websites belonging to Seth Bricks that you visited, the names of the retrieved files, the date and time of the retrieval, the operating system and version of browser installed on your PC. We also store the aforementioned data in log files. This occurs in order to ensure that the website functions properly. In addition, we use the data to improve our online presence and to ensure its security. However, none of the aforementioned data is stored together with other personal information. Log files are stored for a maximum of 7 days: Technical data (shortened and hence anonymised IP address; date; time of the request; content of the request, i.e. specific site and files you might have accessed; access status/http status code); Time zone difference to Greenwich Mean Time (GMT); amount of data transferred respectively; website from which the request originated; Operating system/browser data (operating system, GUI, browser, language and version of the browser software.).

In order for the website to operate properly and to fulfil our own obligations, we forward your data to our service providers and in turn receive data from them. This is also applicable if you contact us in the ways specified by us (emails, forms, newsletters, chat inquiries, contests) or use other offers on our website.

B. Use of cookies based on legitimate interests, Article 6(1) letter a) GDPR

In addition to the data previously specified, when you visit our website, so-called “cookies” are saved to your computer. Cookies are small text files that are saved to a browser on your computer and are used by the entity that placed them there (i.e. us) to obtain certain information. Cookies cannot run programmes or place viruses on your computer. They serve generally to make the website more effective and user friendly.

When you visit our website for the first time or if no cookie is detected on your device, you will be notified of our use of cookies. In addition, we obtain your consent for storing certain cookies. You will find further explanations under C. When issuing the initial Cookie Notice and obtaining your consent, we refer to this Privacy Policy.

We use both transient and persistent cookies; the scope and functionality of each is described below:

1. Transient Cookies

Transient cookies are automatically deleted when you close your browser. This includes in particular session cookies. These store a so-called session ID, through which different requests of your browser can be assigned to the common session and make your surfing experience on our website a more pleasant one for you. Session cookies can be used to recognise your computer when you return to our website. Session cookies are automatically deleted when you close your browser.

2. Persistent Cookies

Persistent cookies are automatically deleted after a specified period, which can differ from one cookie to another. You can delete the cookies at any time using the security settings in your browser.

At no time will personal data be stored in a cookie.

Most browsers are pre-set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you before storing cookies. Users who do not accept cookies may not be able to access certain areas of our websites.

Important: You may configure your browser however you like so that it, for example, refuses to accept third-party cookies or any cookies. You should be aware, however, that such refusal may potentially prevent you from accessing all the website’s features or the site may not display at all.

C. Use of cookies based on your consent, Article 6(1) letter a) GDPR

If you have given us your consent by clicking on the "Accept" button in the cookie query, the following is applicable: In addition to the aforementioned use of cookies to operate our website, you have consented to the use of the following cookies for the purpose of personalised advertising:

1. Cookie & Retargeting

The cookie allows us to collect and store anonymous information, such as: Device type, operating system, browser version, geographic location, URLs where our ad appears, or information about ad interactions (such as number of clicks or views) along with a time stamp of interaction. With retargeting, a device type can be detected that allows us to show ads that are potentially more relevant.

It will not collect personal information or data that would enable us to identify a person. The cookie will be deleted after two years without further visit to the website, unless it is deleted by the user beforehand. If the user visits the website again or clicks on an ad during the two-year period, the cookie's lifetime will be reset so that the two-year period starts again.

2. Mouseflow

This website uses Mouseflow, a web analytics tool of Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to collect randomly selected individual visits (using an anonymous IP address only). The mouse movements, mouse clicks and keyboard interactions are logged at random, along with the intention of individual visits to this site as so-called session replays to reproduce and evaluate the so-called heat maps and determine potential improvements for this site. The Mouseflow cookie will be deleted after 90 days. The data collected by Mouseflow are non-personal and will not be disclosed to third parties and will be stored for a period of 3 months. The storage and processing of the collected data takes place within the EU. If you do not want to be tracked by Mouseflow on any websites using this cookie, you may object to this at the following link:

3. Google Analytics and Optimize

This website uses Google Analytics, a web analysis service from Google Inc. (“Google“). Google Analytics employs cookies that are saved to your computer and enable analysis of your use of the website. The information generated by the cookie on your use of this website is in general transmitted to a server in the US and stored there. Through IP anonymisation on this website, however, your IP address is first truncated by Google within the member countries to the European Union or in other signatories of the Agreement on the European Economic Area. Only in exceptional circumstances is the full IP address transferred to a Google server in the US and truncated there.

Use of IP address: Computers and devices connected to the Internet are assigned a unique number called an IP address. Because these numbers are typically assigned in country-based blocks, an IP address can often be used to identify the country (state or city) that connects to the Internet using a particular computer. Google Analytics captures the IP addresses of website visitors. This allows website owners to analyse which parts of the world their visitors come from. This method is known as geo-targeting by IP addresses.

The actual IP address information will not be shared with Google Analytics customers by Google Analytics. In addition, the IP masking method is used: Website owners who use Google Analytics can set it to use only part of the data for geo-targeting instead of the entire IP address. Website owners generally have access to the IP addresses of their website visitors, regardless of the use of Google Analytics.

The data collected through Google Analytics will be stored for a period of 50 months.

We use Google Analytics to analyze use of and to periodically make improvements to our website. Using the statistics acquired thereby, we are able to improve our website and make it more attractive to you as a user. Additionally we use the data collected by Google Analytics in the Google tool Optimize. Together with an additional cookie Optimize allows us to test different versions of a website and the response of users to these different versions. This enables us for example to test on which place within the website a certain information is most attractive. The additional cookie (…gaexp) is used to determine whether you are included in a test and the end of the test.

The data collected by this additional cookie will be stored for the length of the experiment, typically 90 days.

For those exceptional circumstances in which personal data is transmitted to the US, Google has agreed to be subject to the EU-US Privacy Shield ( The legal basis for the use of Google Analytics is Art. 6(1) p. 1 lit. f GDPR.

Information about third-party providers: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use:

Overview of Data Protection: as well as the data protection statement:

4. Google Tag Manager

This site uses Google Tag Manager. The Google tag Manager is a solution of Google Inc. and with this, the company can manage site tags over an interface. Google Tag Manager is a cookie-free domain that does not collect personally identifiable information. Google Tag Manager triggers other tags, which may collect data. We would like to explicitly point out that Google Tag Manager does not access this data. If the user has been deactivated at the domain or cookie level, the settings will remain the same for all tracking tags implemented using Google Tag Manager.

4. Google AdSense

This website uses Google AdSense, a Google Inc. (“Google”) service for integrating advertisements. Google AdSense uses so-called “cookies”, text files which are stored on your computer and which enable an analysis of website usage. Google AdSense also uses so-called web beacons (invisible graphics). Information such as visitor traffic on these pages can be evaluated using these web beacons.

Information on the use of this website (including your IP address) and delivery of advertising formats generated by cookies and web beacons is transferred to a Google server in the USA and stored there. Google may pass this information on to its contracting parties. However, Google will not merge your IP address with other data you have stored.

You can prevent the installation of cookies by setting your browser software accordingly; we would point out that in this case you may not be able to fully use all website functions. By using this website, you agree to the processing of your data by Google in the manner and for the purposes set out above.

D. Cookies: View, change or withdraw your consent

You can prevent cookies from being saved to your computer by selecting the appropriate settings on your browser software; we should point out, however, that by doing so you may not be able to make full use of all the functions on this website.

You can also block Google from acquiring and processing the data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link:

E. Contact via e-mail or contact form

When you contact us by email or a contact form, we store the data you provide (your email address, where applicable your name and telephone number) in order to reply to your query. We delete the data accrued in this manner once it is no longer needed or restrict its processing where statutory retention requirements apply.

F. Data Recipients and Data Sources

1. Categories of data recipients

Within the scope allowed by law (as previously described), we relay personal data to companies in our group as well as to external service providers: Group companies, for the purpose of fulfilling contractual obligations and for reporting purposes; IT service providers, for the purpose of maintaining our IT infrastructure; Public agencies where justified on a case-by-case basis (e.g. national insurance carriers, financial authorities, police, public prosecutor’s office, regulatory agencies).

2. Data Sources

We process personal data that we obtain from you within the context of our user and business relationships. Where necessary in order to provide our services, we process personal data that we have collected within the context of your use of our website.

G. Data transfer to a third country

In addition to the data transfers to third countries as already described above, data is also transferred to countries outside the European Union and the European Economic Area ("third countries") in the context of the administration, development and operation of IT systems. When doing so, the following must be observed:

Transfer is in principle permissible because the requirements allowing for such transfer under law have been satisfied or you have given your consent to the transfer of the data and special conditions exist for transfer to a third country. Specifically, the data importer guarantees an adequate level of data protection in accordance with standard EU clauses for the transfer of personal data to data processors in third countries. You can find a copy of the standard contract clauses stipulated by the EU Commission online at:

H. Retention period or criteria in determining retention period.

Where purely informational use is involved (see Item A.), we retain the designated personal data for as long as necessary to provide services or for use. It is deleted once the respectively designated purpose has been achieved.

Data stored in log files is deleted within a maximum of 7 days. In addition, personal data stored in log files is also anonymised.

If there are statutory or contractual retention periods (e.g. where a user or contractual relationship is involved), we are obligated to retain the data until expiration of this period. We delete the relevant data following expiry or discontinuation of relevant obligations arising from statutory retention periods stipulated by commercial and tax law (see §§ 147 General Tax Code (AO) and 257 Commercial Code (HGB)).

We retain your data for marketing purposes until you object to its use, withdraw your consent or such use is no longer legally permitted.

We retain your other data only as long as we need it to fulfil the specific purpose for which it was collected (e.g. fulfilment or conclusion of contract) and delete it once it ceases to be needed for that purpose.

I. Your rights

Unless otherwise indicated, Seth Bricks is responsible for processing your data. You may request information from us at any time regarding the data stored about you and you may request the correction of this data in the event it contains errors. In addition, you may also request restrictions be placed on processing, the portability of the data you provided us in a machine-readable format or the deletion of your data – provided it is no longer needed. Moreover, you have the right to object to the use of your data on the basis of public or legitimate interests at any time. To do so, please contact:

It is imperative that we retain the data collected in our log files in order to ensure the functioning of the website. Therefore, there is no right to object to the processing of this information.

For the cookies that we place with your consent, we have specified the technical option in which you can revoke your consent. This has been termed as Opt Out.

If we process your data on the basis of your consent, you may withdraw this consent with future effect at any time. Upon receipt of your withdrawal of consent, we cease processing your data for the purpose for which consent was granted. Please direct your withdrawal of consent or revocation of your consent to the commercial use of your data to

J. Data Protection Officer

Seth Bricks